IBM® SPSS® Data Collection is a complete suite of products for survey, market, or business researchers. It enables them to quickly and efficiently acquire clean data from the widest range of sources using an expansive array of methods.
This is increasingly important as business today demands faster, more representative and more cost-effective surveys for deeper insight into customers’ thoughts and opinions. Both commercial organizations and market research firms rely on its advanced technologies.
IBM SPSS Data Collection products provide everything need to meet or exceed those demands.
Take many roads to truth with IBM SPSS research technology
In a crowded marketplace, and with do-it-yourself survey tools proliferating on the Web, research organizations are confronting a number of significant challenges. The IBM SPSS research family enables them to meet those challenges head on by extending and enhancing their ability to deliver high quality, value-added results to end-users.
With IBM SPSS technology research organizations can:
Improve business performance through better customer insight
The IBM SPSS Data Collection family empowers businesses to capture customer input across multiple touch-points, and then broadcast the “voice of the customer” throughout the organization. With it, they can collect information through surveys triggered by activity on a Web site, or during routine interactions with customer service or call center staff.
For enterprises, collecting this valuable feedback is one of the key steps in developing customer intimacy. Along with transactional data and other forms of information, it helps businesses make decisions that are focused on and individual to each customer.
With our technology they can:
The latest release of IBM SPSS Data Collection includes many enhancements and improvements designed to give researchers more power to conduct deeper and wider surveys so that they can provide even more profound results to internal and external clients.
With IBM SPSS Data Collection 6, researchers can:
Specific enhancements and improvements are listed below.
A completely new addition to the IBM SPSS Data Collection family, IBM SPSS Data Collection Author Server is a powerful tool that researchers can deploy to create and deploy surveys in a multi-user, Web-based environment:
Hierarchical data (unbounded loops) – create unbounded loops for iterations based on a response to a preceding numeric question (e.g., to collect household, doctor, patient, and treatment data).
Hierarchical data (database questions) – create single response, multiple response, and loop questions where the category lists are generated by a connection to an external database, ensuring that lists are standardised and always consistent, and can easily be updated .
With the user interface, create logical routings using the conditional statements If, Else If, and Else.
Save complex project settings to templates to create and configure projects more easily. Each project template contains all of the elements (settings, resources, images, etc.) needed to start a new project. An activation template assists project activation. Project templates can be stored to and accessed from server directories.Project templates enable you to:
Improvements to IBM SPSS Data Collection Phone Interviews include:
Support for LDAP single sign-on using Integrated Windows Authentication (SSPI). Single sign-on can be used to authenticate and manage users in a multi-user, multi-repository environment:
Customize and manage the tasks users are permitted to perform according to their roles. Role-based limitations restrict users from viewing, editing, and adding components in a survey without assigned privileges.
Role-based access applies to both the desktop and server editions of IBM SPSS Data Collection Author when the projects are located in IBM SPSS Data Collection Interviewer Server Administration.
The following roles have been created (administrators can change these to suit individual requirements):
Users, roles, projects, and activities can now be grouped into customer accounts, allowing administrators to:
Create unbounded loops for iteration based on the response to a preceding numeric question. configured and, in IBM SPSS Data Collection Professional, render unbound loops with iterations based on scripts.
The new SampleActivationScrtipt script demonstrates how you can automatically activate Web surveys.
IBM SPSS Data Collection Data Entry has been enhanced with a number of new features:
IBM SPSS Data Collection Paper now includes:
With IBM SPSS Data Collection Survey Reporter 6, you can now use:
Query concurrent activity from log files with DM Query. These desktop utilities can be downloaded to a workstation: