Markets are changing. Competitors are catching up. Customer expectations
are rising. Innovation is harder to achieve and even harder to
sustain than ever before. The ever-changing global economy is forcing
organizations to find new ways to compete.
SPSS Solutions help companies find and implement new sources of competitive advantage through predictive analytics. This is the journey of the Predictive Enterprise.
When you integrate analytics into key business processes, then the right decisions are made and the best actions are taken on a consistent, repeatable basis.
How do you differentiate from your competitors? It's a simple
formula - Intellectual Property + Sustainable Innovation; and customer
intimacy drives them both.
SPSS predictive analytic Enterprise Solutions address interconnected business objectives across your entire organization, with a focus on full convergence of analytics, architecture, and business process. Gain unparalleled customer intimacy, and drive both intellectual property and innovation.
The notion of employing analytics within an organization isn't new, but SPSS has led the industry in shifting from historical business intelligence to actionable foresight. Predictive power comes from customer knowledge, which is only possible with a true, comprehensive understanding of people, including their behaviors and preferences.
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What if you could have a personal dialogue with all of your customers? Not just a simple conversation, but a true dialogue representing their words, their actions and even their attitudes and beliefs. When you know your customer, individually and intimately, realizing profitable relationships with them becomes that much easier.
SPSS Solutions not only incorporate the full customer view through data, but also dynamically capture every interaction with your customer-continuously enhancing and expanding the wealth of people data and creating richer customer profiles.
By leveraging all interaction points (in-person, paper, phone, and web), SPSS Solutions facilitate data capture and foster a relationship between you and your customer. The process is unending:
The primary goal of predictive analytics and the predictive enterprise is to improve results. When you know what to expect, you can respond proactively. In order to change outcomes, you must act on this new-found customer knowledge.
With more than 40 years of experience, SPSS is a domain expert in predictive analytics. Bottom line, our expertise improves results.
Having a conversation with a single customer is the realm of CRM. Having a personalized relationship with millions of customers, individually, at once, is the realm of SPSS Predictive Solutions. Create personalized interactions on a large scale with SPSS Predictive Solutions.
Convergence is the alignment of analytics, architecture and business process to create sustainable innovation. This isn't a future phenomenon - it's occurring every day in data-rich organizations that are looking for innovative ways to compete in challenging markets.
An explosion of interest in predictive analytics has organizations rethinking their entire analytics strategy. Competitive organizations are now treating analytical assets and processes as important intellectual property. Combine predictive analytics with superior architecture and key business processes to generate unheard of ROI in any business.
Service-oriented architecture has taken over IT infrastructure by storm. This superior architecture allows organizations to quickly respond to business needs and deliver technology where and when it's needed the most.
SPSS Solutions take advantage of the flexibility of this infrastructure and deliver open, predictive technologies that can be integrated and deployed into an enterprise environment.
The real power of convergence happens when predictive capabilities are integrated directly into key business processes. Imagine a business where not only can you predict customer behavior, but, you can act on that knowledge where and when needed.
Simply put, convergence drives transformation. Convergence will cause your organization to be more predictive, competitive, and more efficiently generate profitable revenue growth by acting on the 1:1 relationships you create with customers.
What's the key to every organization's success? Profitable revenue growth. By creating the dialogue with millions of customers as individuals and encouraging desired behaviors, SPSS Solutions can significantly improve your competitive advantage.
SPSS's deployment methodology - pr3 - is an incremental, phased approach aligned with the convergence of analytics, business process and technology. Phases of deployment meet each of the three aspects of convergence:
pr3 can be scaled to support any size project, from single application to enterprise wide deployments.
The Roadmap Planning Program (RPP) is designed for organizations that want to create a long-term, phased plan for becoming a Predictive Enterprise.
At the end of the RPP, you will receive a series of deliverables that show your current state, as well as a plan to become a predictive enterprise. The roadmap is organized into discrete phases that make transformation manageable and flexible. ROI can be measured at each phase of the journey.
In short, pr3 and the RPP, together, help you achieve the rewarding goal of becoming a Predictive Enterprise.
SPSS Leads the Way
SPSS has 40 years of experience in analyzing data about people and providing insight into their attitudes, attributes, and behaviors. We were the first to deploy a unique analytics methodology, which, ultimately, leverages and maximizes your existing investments. This proven track record makes SPSS the ideal partner to help you reach your business objectives.