What's New in PASW Modeler* 13?

Organizations are turning to text mining in increasing numbers to tap into the wealth of feedback found in text—including call center notes, surveys, blogs and Web sites, RSS feeds, e-mails, and other types of documents. As content created by individuals becomes more trusted and more global, corporate and public sector organizations are analyzing it for opinions and sentiments that give them a more complete view of their customers and constituents.

Analyze all types of text from multiple languages

When you analyze the words people use to express their thoughts and feelings, you can draw more reliable conclusions about their future behavior and use that predictive insight to meet their needs more successfully.

PASW Modeler 13 is a significant new release that enables you to create and share text analysis packages (TAPs), which are categories and linguistic resources that control the extraction process. Three pre-built TAPs are included in the English version for customer, employee, and product satisfaction analysis—or you can also build your own TAPs. TAPs created in PASW Text Analytics can also be used in the latest version of SPSS Text Analysis for Surveys™, and vice versa.

PASW Modeler 13 is available for processing Dutch, English, French, German, Italian, Portuguese, or Spanish text, and it also supports Language Weaver™, a provider of software that automates human language translation. If you purchase a Language Weaver license, PASW Text Analytics' use of text link analysis (TLA) technology can help you quickly identify and extract sentiments, such as preferences and opinions, from text in more than 30 languages. PASW Modeler 13 also integrates with Japanese text in other products.

The result? You'll be able to build more accurate predictive models that will help maximize customer and constituent loyalty, satisfaction, and profitability both locally and globally.

Process textual data more efficiently

PASW Modeler 13 also includes new features designed to help you analyze data faster and more efficiently. Major enhancements include:

• Translate more languages into English. With Language Weaver add-on software or a subscription service, you can translate more than 30 languages into English.
• Create rules for categorizing complex concepts and filtering out errors. Use the new Category Rule Editor to create logical expressions based on extraction results and Boolean operators.
• Enhanced Web feed capabilities. Obtain better text from RSS feeds by applying a filtering algorithm to strip out headers, footers, menus, advertising, and other unwanted text.
• Drag and drop records to "train" categories. Move your records/documents onto a category to assign them to that category as well as to any other or new records/documents that contain one or more of their descriptors.
• Create interactive graphs. Reveal complex relationships through graphs that show multiple semantic links between two concepts.
• Reuse customized templates and libraries. Share these valuable resources with other products and applications, including the latest version of SPSS Text Analysis for Surveys.

A fully integrated data and text mining workbench

PASW Modeler 13 supports SPSS Inc's ongoing commitment to delivering a fully integrated data mining and text mining workbench. To reflect this, the release's version number now aligns with PASW Modeler 13*. PASW Text Analytics 13 also builds on the features delivered in previous releases, which included:

• Algorithms to speed up preparation of unstructured data
• Enhanced graphics for more effective data understanding
• The ability to analyze information like RSS feeds (blogs) and news feeds in just a few mouseclicks
• Improvement of graphical user interfaces for increased productivity
• Enhancement of linguistic resources
• Seamless deployment of text mining models within any SPSS Inc. predictive application

For more information about PASW Text Analytics, contact a sales representative.

* PASW Text Analytics and PASW Modeler, formerly known as Text Mining for Clementine® and Clementine, are part of SPSS Inc.'s Predictive Analytics Software portfolio.